Few details such as product specifications, features and safety technology, have leaked out of the GM camp ahead of the show.
The Camaro model with a 3.6-litre engine is expected to enter the Chinese market priced at around RMB500,000 (RM231,000).
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Shanghai GM had recently announced that Chevrolet would showcase the Camaro at the Shanghai show and that it would be called by the Chinese name: Ke Mai Luo.
The new Camaro carries on the classic 1960s styling of the first generation while incorporating a modern design language.
Last year, the Camaro was named 2010 World Car Design of the Year by 48 professional automotive journalists from 22 countries around the world.
According to officially published information, the Camaro offered in China will have a V6 direct injection engine, which was named one of the World’s Ten Best Engines by “Ward’s Auto” in 2008 and 2009.
Vehicles with SIDI (Spark Ignition Direct Injection) engines have 10% improvement in torque and up to 20% fuel economy compared to port fuel injection engines.
The Camaro’s full-size rear-wheel-drive chassis had been rigorously tested at Nurburgring to ensure it approaches the performance and stable handling of European sports cars.
Because of the popularity of Transformers films, the Camaro has become a household name in China. Its introduction is part of Shanghai GM’s strategy of growing the Chevrolet brand and moving it forward into the high-end market segments.
In recent years, China's luxury sports car market has been flourishing, highlighted by the midsize luxury segment (priced at RMB400,000 – 800,000 or RM185,000-RM370,000), which grew 141% last year.
This segment is dominated by cars with European design. The Camaro, with its “masculine” styling, is expected to add some excitement in the field.
