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Kia B-segment concept for Frankfurt

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SEOUL: Playful but gutsy, sturdy yet impish – Kia’s dramatic new European concept to be unveiled at the Frankfurt Auto Show on September 10 hints at a possible future B-segment contender.

This concept car combines a mischievous character in a clearly robust and substantial yet stylish bodyshape featuring a mix of contrasting materials in compact, purposeful dimensions.

Born out of Kia’s determination to seek new compact-car options for the demanding driver for whom size is an issue, the concept features intriguing elements not always associated with smaller cars.

It was created in Europe with European tastes and expectations very much in mind.

Although there are no current plans for production, the vehicle’s unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.

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