IRVINE, CALIFORNIA: Nissan Motor Co Ltd is marking its 80th anniversary with "Nissan 360," a month-long showcase of the latest breakthroughs in vehicle technology, sustainability and market expansion.
The program will highlight the latest models and engineering innovations in a series of briefings and testing opportunities for over 1,000 media, investors, suppliers, dealers and industry experts.
“Nissan is proud to be at the cutting-edge of automotive technology, with exciting prospects that will help shape the future use, brand appeal and environmental impact of vehicles amid continued global growth in overall vehicle demand,” said Carlos Ghosn, president and CEO.
Nissan 360 will involve more than 100 Nissan, Infiniti and Datsun cars, as well as light commercial vehicles.
These vehicles will be tested on several specially designed courses over the coming weeks at the former El Toro Marine Corps Air Station site in southern California.
The event coincides with Nissan’s continued execution of Power 88, the mid-term business plan announced in June 2011, that is targeting 8% global market share and 8% operating margins by the end of fiscal year 2016.
As part of Nissan 360, the company is expected to re-emphasise its ambitions in zero-emission vehicles, where it is the global market leader thanks to the LEAF, the best-selling electric vehicle in history.
Nissan has sold more than 74,000 LEAFs, a bigger volume than all other electric vehicle manufacturers combined.
Nissan is extending its global presence through its long-standing Alliance with Renault, complemented by more recent partnerships in different vehicle or engineering segments with Daimler, Mitsubishi Motors, AvtoVAZ, Dongfeng and Ashok Leyland.
“Nissan is poised for further growth and innovation developments after 80 years of trend-setting in our industry,” added Ghosn.