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Henry (at left) with his team at the launch of the Viking brand. |
The new brand joins the company’s range of tyres consisting of Continental, Dunlop and Sime.
Tyres from the Continental brand are positioned as premium products, while those from Dunlop as categorised as quality buys and Sime as budget range.
The Viking will be slotted below the Dunlop brand but above Sime which will be phased out in a few years.
Continental Malaysia chief executive officer Benoit Henry said Viking tyres, which combined Norwegian flair and German technology, are well equipped to meet the increasing demands from motorists for tyres with better performance, safety and reliability.
The Viking brand originates from Norway and has a 70-year history. The brand was acquired by the Continental Group in 1992.
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CT5 | PT5 |
In introducing the new brand, Continental Malaysia also launched two Viking tyre models - the CityTech 5 (CT5) and ProTech 5 (PT5) - for passenger cars.
The CT5 is developed with an asymmetric pattern design for better safety on both dry and wet surfaces.
It also gets incorporated with low-noise patterns to provides motorists with a comfortable ride.
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Olav. |
The overall tyre is also constructed with the “Kjede” or “chain” technology for higher mileage while ensuring optimum driving reliability.
The tyre is available from 12 to 15 inches and from 70 to 50 series.
The PT5, meanwhile, has an aggressive five-row tread pattern block for better grip and traction while the rounded-groove edge reduces noise without compromising on performance.
It is constructed with the “Navigasjon” or “nagivgation” technology to deliver a safer ride and longer tyre life.
The tyre is available from 15 to 18 inches and from 70 to 40 series.
Both the CT5 and PT5 are produced at Continental Malaysia’s factory in Alor Setar, Kedah.
Also in introducing the new brand in Malaysia, Viking Tyres launched a multi digital marketing platform consisting of a mobile game for Android and iOS users, an animated 3D trailer on YouTube, a FaceBook page for social engagement and interaction; plus an on-ground activation activity all over Klang Valley last month.
The media platforms focused on Viking Tyres mascot - Olav the Viking.
