Apple reveals autonomous vehicle ambitions

By AFP | 5 December 2016


SAN FRANCISCO: Apple has revealed it is investing heavily in autonomous vehicles in a letter asking the government to make it easier to develop self-driving cars.

The company is "excited about the potential of automated systems in many areas, including transportation," Apple said in a Nov 22 letter to the National Highway Traffic Safety Administration offering Apple's opinion about draft regulations for the sector.

"Apple looks forward to collaborating with NHTSA and other stakeholders so that the significant societal benefits of automated vehicles can be realised safely, responsibly, and expeditiously," the company's director of product integrity Steve Kenner wrote.

Apple issued the letter because it is "investing heavily in machine learning and autonomous systems," an Apple spokesman said in an email to AFP.

"There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry."

Rumours about Apple's ambitions in the sector have circulated for years.

The company has a separate organisation called "Project Titan" that is developing automotive projects.

Although Apple has never officially confirmed the project, several of CEO Tim Cook's comments have fuelled speculation.

After a US$1 billion investment in a Chinese ride-hailing service called Didi Chuxing, he spoke of "some strategic things that the companies can do together over time."

However, in early September, The New York Times reported that the group had narrowed its ambitions, laying off dozens of staff as part of the project's "reboot."

Instead of designing and producing a complete self-driving car, the group will now concentrate on developing underlying technologies for autonomous vehicles.

In its letter, Apple urges the NHTSA not to penalise new participants in the sector by restricting the testing of cars under development on public roads, for which established automakers generally have exemptions.

"To maximise the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally," it says.

Apple also encourages data sharing, particularly for accidents, saying that would enable the industry to "build a more comprehensive dataset than any one company could create alone."

Most major auto manufacturers and many technology groups are currently developing autonomous vehicles, considered to be the future of the automobile, along with electric power, with first production models promised for around 2020.

In related news, Japan's Panasonic Corp is in talks to buy European automotive light maker ZKW Group, accelerating its push into the automotive electronics market, a person familiar with the matter said.

The deal could be worth up to US$1 billion and the two companies could reach a basic agreement as early as this month, the Nikkei business daily reported.

An acquisition of ZKW would expand Panasonic's automotive lineup, which currently centres on batteries and navigation systems, as it shifts its focus to corporate clients to escape price competition from lower-margin consumer electronics manufacturers.

Panasonic said in a statement the reported deal was not something it had announced, and declined to comment further.

Privately held ZKW supplies light-emitting diode headlights and lighting modules to US and European automakers such as General Motors Co and BMW. It forecasts sales of about 900 million euros this year.

"ZKW is among various deals that Panasonic is considering," said the source, who was not authorized to discuss the matter and asked not to be named.

"But no details have been decided and the deal could fall through," he said.

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