Arrival of BMW X5 plug-in hybrid is near, this campaign says so

By CARSIFU | 1 June 2016


The 2.0-litre turbocharged engine is mated to an electric motor, powered by a Li-ion battery packed under the boot of the new X5 variant.
The 2.0-litre turbocharged engine is mated to an electric motor, powered by a Li-ion battery packed under the boot of the new X5 variant.


KUALA LUMPUR:  BMW Group Malaysia kicked off June with a campaign that is set to herald the arrival of the new X5 xDrive 40e, its first core plug-in hybrid, in the next 29 days.

Called #ElectricDrivingPleasure, the campaign highlights Malaysians making a difference through innovation, ideas and solutions.

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The campaign showed Dr Rajiv Bhanot, medical doctor, social entrepreneur and humanitarian, taking on the challenge of ending water poverty in the country as well as the world with H2O Saver, a nano-technology based innovation he discovered from the British military which transforms water from natural sources into safe drinking water and water for everyday use.

His story is told by Gordon Ling Fu Chur, finalist of the BMW Shorties competition in 2015 for his film ‘Tuck’. See the first short film from the #ElectricDrivingPleasure campaign below.


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