BMW introduces 1 Series Sedan for China

By CARSIFU | 18 July 2016


BEIJING: With the premium compact car segment the fastest growing segment worldwide and in China, BMW is just itching to carve a big share of it. To do that, BMW is coming out with a 1 Series Sedan in its latest offensive but it will only be sold in China.

Tailored to the needs of Chinese customers, the development and testing of the new car took place in the BMW headquarters with the involvement of Chinese engineers. The new car also performed intensive road tests across varying terrain and climate situations in China. BMW engineers have also made a lot of specific fine-tuning and improvements to comply with the Chinese customers' habits and vehicle-use environment.

The 1 Series Sedan originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the 1 Series Sedan maintains design elements of the concept car, including BMW's typical body proportion. The car has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

BMW ConnectedDrive technologies are comprehensive, providing unparalleled convenience, rich infotainment, and significantly enhanced safety. The latest powerful and technology-leading engines with hi-tech electronic technology from BMW are produced at the new local engine plant in Shenyang through BMW Brilliance Automotive Ltd, a joint venture of BMW Group and Brilliance China Automotive Holdings Ltd. The operation includes production, sales and after-sales services of BMW vehicles.

With the 1 Series Sedan included and following the launch of the X1 and the 2 Series Active Tourer, there are now five locally-produced BMW model series in China, offering more attractive entry-level choices for its customers.

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