Bosch Malaysia in Stop the Crash safety campaign

By CARSIFU | 28 July 2016


PETALING JAYA: Bosch Malaysia is collaborating with Global NCAP (New Car Assessment Programme), ASEAN NCAP and other partners to launch a "Stop the Crash" campaign in November 2016.

The campaign aims to educate the public on the importance of having safe and reliable automotive technologies in their vehicles.

To foster greater awareness on safe driving, Bosch became a partner of the Malaysian ‘Safe Steps’ programme.

The programme, initiated by the Prudence Foundation, is a first-of-its-kind pan-Asian public service campaign to raise awareness on road safety.

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Meanwhile, Malaysia is a key research and development location for the Bosch Group.

In 2015, Bosch invested over RM138mil in Malaysia, with a major portion spent on research and development.

Bosch also expanded its car multimedia plant in Penang in April this year, to increase production capacity and enable the company to take on more projects in developing future connectivity solutions for Bosch worldwide, and integrating them into today’s cars.

Electric power steering for Proton Iriz.
Electric power steering for Proton Iriz.


Another key investment in 2016 is the retrofitting of the car multimedia plant with Industry 4.0 technologies.

Its automotive steering plant in Penang is also supplying electric power steering systems for the Proton Iriz.

In Malaysia, Bosch also supplies steering systems to Perodua and BMW.

Malaysia is also the company’s designated global research and development facility for Connectivity Control Units (CCU) for markets such as China and Europe.

Bosch neoSense head unit with haptic feedback.
Bosch neoSense head unit with haptic feedback.


The CCU is an integral part of the eCall system – an innovative emergency system that transmits data such as location and time to centralised monitoring centers when an accident occurs.

These centers then relay critical information that are triggered by sensors within the vehicle to emergency rescue services, thus reducing response times to the accident scene, especially in rural areas.

This paves the way to enable information exchange between vehicles, as well as between vehicles and traffic infrastructure.

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“The Malaysian market and industry are dynamic and changing rapidly. Increased agility and new ways of seizing opportunities are essential. This includes strengthening our collaboration with partners, widening online portfolios for consumer-centric products, and increasing our mid-price point product range that is sophisticated, yet affordable,” said Simon Song, managing director of Bosch in Malaysia.

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor, Penang and Johor.

The company has three manufacturing arms in Penang providing car multimedia systems, power tools and automotive steering.

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