Brits rush to book MX-5 roadster ahead of official sale

By CARSIFU | 28 August 2015


LONDON: The Brits have always had a love affair with the MX-5. Ahead of its official on-sale date of Aug 29, advanced orders of the all-new roadster have passed the one thousand mark, with British buyers spending more than £20 million as they rush to get hold of the fourth-generation of the world’s best-selling two-seater sports car.

With prices starting from £18,495 (OTR), the all-new Mazda MX-5 is set to reaffirm Mazda’s dominance of the affordable sports car sector. Maintaining the driver-focused ethos it’s famed for, the latest MX-5 was conceived and developed under the concept of “innovate in order to preserve.” This engineering philosophy has allowed Mazda to maintain the agility, fun and engagement that has always defined the MX-5 while at the same time meeting ever-increasing safety and efficiency requirements, alongside improved refinement.

Since its British launch in 1990, the MX-5 has maintained its unrivalled position as the spiritual successor to the traditional British sports car. Across the first three generations, 116,517 MX-5s have been sold in Britain and with exceptionally strong early orders, the latest MX-5 is set to build on that sales success.

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