BOLOGNA: Luxury automobile maker Lamborghini is hoping to make shopping easier for fans of fashion, giving the online store for its Collezione Automobili Lamborghini a new look.
The platform will feature easier navigation and an overall redesign, with sections separated into Casual, Classic and Squadra Corse collection categories. A special section will be devoted to Special Editions, with creations from Mizuno, OMP, Pirelli, X-Bionic and TecknoMonster.
Shoppers can also buy clothing and accessories dedicated to Lamborghini's current Aventador and Huracan sports cars in the Shop by Car section, and can get help coordinating clothing and accessories in the "Shop by Look" section. The "Quick Shop" feature allows shoppers to purchase items instantly.
Items from the Collezione Automobili Lamborghini will be available in the near future on Amazon in Italy, the United States and Britain.
