Zhejiang Geely is buying the Proton stake for RM460.30mil, of which RM170mil is cash and the remaining RM290m will be in form of a transfer of the former's sports utility vehicle (SUV) platform Boyue for RM290mil.
The next step will see Proton venturing into the SUV market through the rebadging and later the development of its own SUV under the platform. On display at the signing ceremony was the Geely Boyue and an updated Proton Exora. The Boyue is expected to be the base for Proton's first SUV offering.
The Boyue interior.
As for the Lotus stake, Zhejiang Geely will be paying 100mil pound sterling (RM540mil) to Proton for the 51% stake.
Prime Minister Datuk Seri Najib Tun Razak said today that the signing of agreement cements the new beginning of strategic partnership between both companies.
''Following this strategic partnership, Proton will have the ability and resources to turn itself around and become an example of Malaysian success.
Najib and Li shaking hands after the signing ceremony between DRB-HICOM Bhd and Zhejiang Geely Holding Group in Kuala Lumpur today. — AFP
''Geely is a company with the right credentials and proven track record. I believe Geely has the ability and expertise to take Proton to new levels of success,'' said Najib.
Among those present to witness the signing were Chinese Ambassador to Malaysia Huang Huikang, Minister of Finance II Datuk Seri Johari Abdul Ghani, Second Minister of International Trade Datuk Seri Ong Ka Chuan, Prime Minister’s Special Envoy to China Tan Sri Ong Ka Ting, chairman of Zhejiang Geely Holding Group Li Shufu, president of Zhejiang Geely Holding Group An Conghui, and managing director of DRB-Hicom Datuk Seri Syed Faisal.
“The acquisition is expected to be completed in three months, after which Zhejiang Geely will form a core management team recruited from a pool of global candidates to ensure the smooth operation of Proton,” both companies said in a joint statement.
Li Shufu said: “As an iconic national brand, Proton epitomises the spirit of Malaysia. Our partnership with DRB-Hicom will enable Proton to become the industry leader in Malaysia and a top three brand in Southeast Asia.
WATCH: More on-site scenes of the Boyue in Proton video clip
Najib taking a closer look at the Geely Boyue. — AFP
“We will also continue to expand Lotus’ product portfolio and increase production to further enhance its brand. Furthermore, the deep regional knowledge we gain from Proton and Lotus through this transformative partnership, coupled with our technological expertise and leadership in innovation, opens the door for Zhejiang Geely to become a major player in the Asean market and will help us reach our sales target of three million units by 2020,” he said.
Meanwhile, Syed Faisal said Zhejiang Geely - which also owns Sweden’s Volvo Cars, London Taxi Company, LYNK & CO and the Geely Auto portfolio of car brands - is the right partner for Proton.
“With Zhejiang Geely making Proton their right hand-drive hub for the Asean region, Proton can now target the immense Asean passenger car market for both our existing models and Geely’s models.
“Proton’s status as Malaysia’s national car is secure, and DRB-Hicom remains a majority shareholder. Proton will now focus their efforts with Zhejiang Geely on gaining domestic market share,” he said.
The Exora was also present at the signing ceremony.
More Geely Boyue photos
