The trip will be divided into seven stages, to be completed by seven riders. Applicants need to be competent motorcyclists with wanderlust and will also need to have a good level of English. Another key quality will be a natural gift for storytelling, in both written and photographic form. Ducati is thus looking for bloggers or travellers used to writing and talking about their experiences on both traditional and social media, people with a talent for sharing their experiences, emotions and passion for adventure.
Initial candidate assessment will give rise to 14 finalists. These will then go through a secondary selection process involving evaluation of riding skills and psycho-aptitude testing under the supervision of a professional team that includes former Paris-Dakar racer Beppe Gualini. This second phase will decide the names of the 7 globetrotters to ride the new Multistrada 1200 Enduro, relaying the Ducati torch along some of the world's most beautiful, enthralling roads.
The 30,000km 120-day odyssey will pass through places that have played a key role in the firm's history.
Starting out from Borgo Panigale, the route will head east across Europe. It will then follow the legendary Trans-Siberian route, taking in Russia, Mongolia, China and then Japan before crossing the ocean to the United States and heading back home across Western Europe. Before returning to Borgo Panigale, the closing miles of this round-the-world trip will include the bends of the Futa Pass near Bologna (where many Ducati bikes have been developed and tested over the years). The expected return date is Dec 15.
Applicants can apply for a shot at the Ducati site.
