PETALING JAYA: Speak up, rally support from friends and get rewarded. That's the gist of what a new app called Noicey is attempting to do.
Noicey is a community-based platform for consumers to share their everyday experience with friends, family and followers - and earned Noicey tokens that could be exchanged for products or services.
According to the developer Cloud Creatures, Noicey gives consumers direct access to genuine opinions and reviews on the best and worst places, products and services. It is a way to bring together like-minded individuals through private and public in-app communities and rewards everyone with exclusive deals for sharing reviews. The app allows the sharing of photos and videos. Reviewes and opinions can also be posted on Facebook and Twitter.
It's Cloud Creatures' first break-out app that it hopes will revolutionise the way businesses interact with consumers. The two-year-old company based in Kuala Lumpur was previously a contract app developer for Samsung.
For the mercenary-minded, the app allows users to take part in "missions" with friends and compete with other Noicey users to unlock more tokens and rewards. Cloud Creatures declined to elaborate on how much a token is worth.
Cloud Creatures CEO K. K. Leong stressed that Noicey was a means for business, brands and establishments to get public feedback as a way to improve their products or services. This was in fact the impetus for Leong to create the app, having suffered what he described as "the appalling inefficiency of a car inspection company."
For now, Cloud Creatures has partnered with mostly food outlets and unusual sports activities such as drift karting to lure what it readily admits are mainly the young and samrtphone-savvy crowd. It aims to expand its communities to lifestyle, travel and the options are open to cover even car workshops and auto-related businesses in the future.
The app, available for iPhone and Android phones, is free to download.
A magazine writer having fun with the drift kart.
Cloud Creatures launched its app today at a special karting event it organised at Blastacars Kuala Lumpur, which is notabe for being a motorsport franchise that is being organised for the first time in Asia. Drift karting started in New Zealand in 1987. A drift kart is different from a regular go kart as it is handcrafted and designed to go sideways on smooth purpose built, indoor tracks. Powered by a 270cc Honda GX engine that is also found in lawnmowers, it has four power settings to cater to different types of users. The Made-in-New Zealand drift karts are bigger than regular karts, use different wheels, have a different engine layout as well as a prominent spoiler aft of the driver.
The karting session, opened to members of the media who came for the Noicey launch, was supervised by local drift queen Leona Chin, who also gave feedback to participants on the proper drift and racing skills.
