The Hain family, from Gothenburg , are the first people chosen to take part in a real-life autonomous drive research program using real cars, in real traffic.
“We do things differently at Volvo Cars – we always have,” said Håkan Samuelsson, President & CEO of Volvo Car Group. “Our main focus has always been on people and making their lives easier. Technology should improve the consumer experience, making mobility safer, sustainable and more convenient.”
Volvo Cars said that in the rush to deliver fully autonomous cars, many car makers are forgetting the most important ingredient: the people that will use them. Volvo’s approach is to define the technology based on the role of the driver – not the other way around.
“The aim of the Drive Me research project is to focus on how to enhance people's lives and have a positive impact on society. We take a holistic rather than a purely technical approach to our research and development processes. No one else to our knowledge is developing autonomous drive from a human-centric standpoint,” said Henrik Green, Senior Vice President, Research and Development at Volvo Car Group.
The Swedish car maker, a leading partner in the Drive Me research project, aims to have its first fully autonomous car on the market by 2021.
The Drive Me project is a collaborative research program consisting of several players from public, private and academic fields. It is probably the most advanced, ambitious and extensive real-life autonomous drive project. The project will see up to 100 autonomous cars on the roads around Gothenburg, driven by real people, in real traffic during 2017. The project is set to expand to other cities around the world in the near future.
“We want to learn more around how people feel when they engage and disengage autonomous drive, what the handover should be like, and what sort of things they would do in the car when it’s driving them to their destination,” said Henrik Green.