PETALING JAYA: When it comes to Honda, surpassing expectations has become the norm even in an economic slump. Showing that it knows how to make desirable products people want to buy, Honda Malaysia today announced it has hit its one-month target of 2,000 unit bookings of the new City in just 10 days.
The new City was introduced locally on March 2.
The car is the second model that was launched by Honda Malaysia this year after the BR-V. It continues the momentum of Honda sales and Honda Malaysia is confident of achieving its 100,000 units target for this year.
Even the BR-V has set a record of its own following its launch in January.
The V variant is the most popular variant, leading the bookings at 44% followed by the E variant at 38%. The S variant which has the most additions in terms of new value-added features experienced more than a threefold jump in bookings to 18%, as compared to its previous 5% ratio. From the bookings, Lunar Silver Metallic colour is the most sought after by customers.
In another development, Honda Malaysia is organising two campaigns to reward customers at the end of this month.
Honda Malaysia is running a “Best Time to Get Best Protection” campaign offering tint film, Ecotint RayBarrier Splendour at RM850 to all new and existing Honda owners from now until March 29. This is a 61% savings and the tint comes with a five-year warranty.
It will also hold “The Digital Treasure Hunt Wall Contest” which is open to all Malaysians. All that is needed to be in the running to win attractive prizes from March 16-22 is to visit any of the 88 dealerships nationwide to take a selfie with the answer (jigsaw puzzle piece) to the question on Honda Malaysia Facebook and post it on the same Facebook wall.
These activities are in addition to Honda Malaysia rewarding customers and new City owners through the ongoing 3S (Sales, Service, Spare Parts) or Best Deals Promotion whereby Honda customers get to enjoy 2 years of free service (parts & labour) or cash option. The 3S promotion runs from March 1 to April 30.
