Jaguar Land Rover teams up with Ford and Tata to test new connected technologies

By CARSIFU | 21 October 2016


LONDON: Jaguar Land Rover is working with Ford and Tata to trial new connected technologies that allow cars to talk to each other.

This co-operation is a first for the auto makers and forms part of the UK Autodrive demonstrations taking place at Horiba Nira automotive proving ground in the Midlands today.

“Our aim is to give drivers exactly the right information at the right time and collaborations with other manufacturers are essential to help us deliver this commitment to our customers,” said Jaguar Land Rover research chief Tony Harper.

Advanced Highway Assist 4


The trial involves creating a fleet of more than 100 research vehicles to develop and test a wide range of connected and autonomous Vehicle technologies over the next four years. Ultimately, these technologies would enhance the driving experience as well as making driving smarter, safer and even cleaner in the years to come.

Some of the technologies being tested are Advanced Highway Assist, Electronic Emergency Brake Light Assist and Green Light Optimal Speed Advisory.

With Advanced Highway Assist the vehicle can overtake vehicles automatically as well as stay in its lane on the motorway without the driver having to touch either the steering wheel or the pedals.

Electronic Emergency Braking 1


Electronic Emergency Brake Light Assist warns drivers when a vehicle ahead brakes severely or unexpectedly. This is particularly useful when driving in dense fog or if the vehicle in front is out of sight.

Imagine travelling across central London or Paris without needing to stop at traffic lights because they are always on green. This could be possible with Green Light Optimal Speed Advisory. The car connects to traffic lights advising the driver of the best driving speed required to reach the lights when they are on green. This will improve traffic flow, CO2 emissions as well as the driver’s experience.

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