Kia taps Korean food show celebrity Judy Joo

By CARSIFU | 9 October 2015


LONDON: Kia is tapping into the popularity of food shows by aligning itself with Korean chef and restaurateur Judy Joo.

Kia's UK office has presented the rising star with an Optima to assist in the collection and delivery of Korean specialist food every day to and from her London restaurant named JINJUU. The car is on loan to the restaurant for one year.

Former Iron Chef and TV presenter Joo said “It’s great to be backed by another high profile Korean brand, especially now that the food trend is gaining more popularity than ever before. We consistently aim to produce outstanding service, and a brand new car will assist greatly in this”.

As a regular face on the Food Network USA, Judy has especially made a name for herself as the only woman on Iron Chef UK. She was also offered a role as a resident judge on The Next Iron Chef, Iron Chef America, Kitchen Inferno and competed in the epic Battle Iron Chef UK vs. Iron Chef America, making her one of few participants to serve as a chef, judge, and challenger throughout the Iron Chef series.

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