ADVERTISEMENT

Lexus and Mazda in Milan

0
2015_LDA_Prototype_SenseWear_high

The Lexus Design Award Sense-Wear.

MILAN: Lexus International announced “Sense-Wear” of Emanuela Corti and Ivan Parati (Caravan) as the first-ever Grand Prix winner of the Lexus Design Award and on April 14, during Milan Design Week, the world’s largest design exhibition, Lexus International will publicly display the work of the winner, along with the other finalists, at “Lexus – A Journey of the Senses” at Spazio Lexus at Torneria.

An elite judging committee selected the winner based on the prototype work and presentations of four finalists focused around the theme of “Senses.”

Launched in 2013, the Lexus Design Award is an international design competition to foster the next generation of creators shaping a better future through design.

2015_LDA_Prototype_Animal_Masks_high

Lexus Design Award prototype Animal Masks.

 

The exhibit will offer an experience that awakens the senses to the excitement of the Lexus journey. The exhibit was created by world-renowned space designer Philippe Nigro in collaboration with acclaimed chef Hajime Yoneda.

This year’s Lexus Design Award drew a large number of submissions, a total of 1,171 entries from 72 countries, and a wide variety of original ideas. In keeping with the theme, many submissions appealed to the five senses or emotional, rather than the concrete, aspects of the human experience.

P1J09819l

Bike by KODO concept.

Meawhile, Mazda Motor Corporation has taken the wraps off Mazda-designed artworks, including “Bike by KODO concept” and “Sofa by KODO concept” on the eve of opening the event “Mazda Design: The Car as Art,” in Milan from April 14, 2015.

For many years Mazda has maintained a consistent focus on the representation of dynamic motion in its vehicle designs. Under the KODO – Soul of Motion design theme, Mazda’s new-generation vehicles express a powerful motion full of life, such as that displayed by animals in the wild.

With Mazda Design: The Car as Art, Mazda is aiming to further the evolution of the expression of motion by attempting the expression of two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses.

“Bike by KODO concept” is a track racer that seeks to express the innate beauty of the bicycle. Its minimalist structure is composed of the least possible number of parts. The frame was painstakingly formed by hammering a single sheet of steel and the black leather saddle is hand-stitched, featuring the same red thread and stitch design as the all-new Mazda MX-5. The bicycle’s mixture of dynamism and allure is evocative of the Mazda MX-5’s styling.

“Sofa by KODO concept,” a collaborative effort between Mazda’s designers and Italian furniture makers, exhibits an exquisite blend of Mazda Design’s refined sensibilities and fine Italian craftsmanship backed by a long tradition of furniture-making. The form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all Mazda’s new-generation vehicles.

P1J09825l

Sofa by KODO concept.

Keywords
Share.

Comments are closed.