MINI achieves 3-million model milestone

By RELAXNEWS | 4 December 2016


LONDON: Just 15 years after its relaunch as a premium compact car, MINI’s Oxford UK production facility is celebrating a very impressive achievement.

"Since we began building MINIs back in 2001, the car has proved to be hugely popular with customers right around the world," said BMW board member Oliver Zipse. "The passion and commitment that everyone here at the plant has for building a high-quality product is central to that success."

When BMW bought the rights to the MINI brand, many worried that the resulting car would be all style and no content.

However, nothing could be further from the truth. The new MINI has all the driving hallmarks of the original but with the build quality and finishing one would expect from a premium German car company.

Today over 80% of all MINIs built in Britain are for export, with the car finding fans in over 110 countries around the world.

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