The strategically located new showroom supplements Sisma Auto Utara’s full-fledged Jaguar Land Rover service centre at Sungai Pinang that has been in operation since last year.
The Penang branch is Sisma Auto’s third after its flagship 3S centre in Glenmarie, Shah Alam and its city showcase showroom in Bukit Bintang in the heart of Kuala Lumpur’s business and tourist district.
Sisma Auto’s new Penang showroom, which occupies 28,000 square feet of land with ample parking space, will showcase the latest range of Jaguar and Land Rover models available in Malaysia.
Sisma Auto Utara sales manager Eric Ooi said that the new Penang Island showcase showroom would help enhance market awareness and reach of Jaguar and Land Rover through better brand and product visibility at a high traffic and premium location.
“The current range of products from both Jaguar and Land Rover are some of the best and most exciting ever in the history of these two iconic British automotive brands. We are delighted to be able to showcase the all-new F-Pace, the first-ever performance SUV produced by Jaguar, in conjunction with our opening,” he said.
From left: Jaguar Land Rover Malaysia managing director Datuk Aishah Ahmad, Sisma Auto Group of Companies chairman Syed Hussain Syed Mohamed, Sisma Auto Group of Companies managing director Syed Khalil Syed Ibrahim and Sisma Auto Utara director Datuk Sri Tan Hui Jing with a Jaguar F-Pace at the new showroom.
Ooi added that the new showcase, showroom and service (3S) centre would serve a large pool of existing Jaguar and Land Rover owners not only in Penang but also the surrounding Northern region.
“We are also pleased to announce that all valid service vouchers issued by the previous authorised dealer would be honoured by Sisma Auto Utara,” he said.
In conjunction with the new showroom opening, Sisma Auto Utara will be organising a Jaguar and Land Rover Weekend Carnival on Dec 3 and 4, from 10am to 5pm.
There is no better time to buy your dream Jaguar or Land Rover as there will be amazing cash rebates for selected models.
These include the all-new Jaguar XE compact sports sedan (up to RM25,000 rebate) and XF sports sedan (up to RM60,000 cash rebate), the stylish Range Rover Evoque (up to RM80,000 cash rebate) and the seven-seater Land Rover Discovery Sport SUV (up to RM100,000 cash rebate).
In the past few years, Jaguar and Land Rover have been introducing a succession of new models that marry exquisite design, breakthrough technologies, breath-taking performance, unmatched capability and total practicality that have helped broaden the appeal and reach of the two brands.
The entire Jaguar range, for example, has now been renewed and recently joined by the all-new F-Pace.
For product enquiries, test-drives and aftersales service, contact Sisma Auto Utara at +604-226 2279 (Sales) and +604-288 1155 (Service).
