LANGKAWI: Perodua is aiming to sell its 1 millionth Myvi by the end of 2017.
The target looks achievable based on the 850,000 Myvis already sold as of end-April 2015.
“The Myvi, which is celebrating its 10th anniversary this year, has been well accepted. On average, the Myvi’s bookings so far this year is about 8,000 units per month,” Perodua president and CEO Datuk Aminar Rashid Salleh said.
Since the Myvi was launched in 2005, the model had 10 variant launches with the second-generation Myvi introduced in 2011.
“We are cautiously optimistic that with the activities and promotions we have lined up until 2017, the target of 1 million Myvi cars is achievable,” he said.
To mark the 10th year milestone, Perodua is having a two-day celebration on May 23-24 and have invited all Myvi owners and/or drivers to participate.
On April 21, Perodua issued a media release inviting Myvi owners or drivers to the “Myvi Nation, the Biggest Myvi Gathering” at Setia City Oval Lawn, Shah Alam.
Those taking part must bring their Myvi to the full-day event to receive a certificate and a gift pack worth over RM400, as well as be in the running to win a 10th Anniversary Commemorative Edition Myvi car.
“So far, about 3,000 Myvi owners or drivers have registered on our website," said Aminar.
