The newly opened Porsche digital lab in Berlin. - Image: Automobil Produktion
STUTTGART: Porsche has opened a digital lab in Berlin, which will be used to identify and test new information technology solutions. The lab provides a platform for collaboration with technology companies, start-ups and the scientific community. Porsche is partnering with its subsidiary, the Ludwigsburg-based company MHP – one of the leading management and IT consultants in the automotive industry.
The lab employs several teams from Porsche and MHP, each of which is tasked with investigating how Porsche can take innovations from the fields of big data and machine learning, micro services and cloud technologies, and Industry 4.0 & the Internet of Things, and turn them into practical solutions. The tasks of these teams range from trend scouting and idea creation to building IT prototypes and components.
Berlin is home to a flourishing start-up scene, which is why Porsche has decided to set up the lab there. “The Porsche Digital Lab gives us the opportunity to experiment with new technologies and to put IT innovations into practice with speed and flexibility”, said of Porsche Information Systems vice president Dr Sven Lorenz
The Porsche Digital Lab follows hot on the heels of Porsche Digital GmbH, which was recently established in Ludwigsburg. Porsche Digital GmbH is centred around products and services for the customer. Networked mobility, intuitive control concepts and the vehicle architectures of tomorrow are the key elements of a digital ecosystem in which a host of new services and business models are developed. Both Porsche subsidiaries are working together on future projects.
