Shell Advance Ultra with PurePlus in limited edition packs

By CARSIFU | 2 September 2015


KUALA LUMPUR: Leading motorcycle engine oil brand Shell Advance has launched its flagship product, namely Ultra with PurePlus Technology, in limited edition packs.

This is in conjunction with the 2015 Shell Malaysia Motorcycle Grand Prix.

These limited edition packs come in different collectible designs.

The Shell Advance Ultra 10W-40 features the Malaysian Shell Advance Asia Talent Cup (SAATC) riders and also Malaysian Moto3 rider Zulfahmi Khairuddin while the 15W-50 features the Ducati Corse MotoGP team.

Both fully synthetic motorcycle engine oils retail at RM68.30 for a one-litre pack.

Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil.

GTL base oil delivers higher levels of cleansing and superior wear and corrosion protection.

As a result, Shell Advance Ultra with PurePlus Technology is able to offer a clean start and deliver more power every time.

Shell Malaysia Trading Sdn Bhd managing director Azman Ismail said the limited edition packs reflected the premium positioning of Shell Advance Ultra with PurePlus Technology.

“Shell Advance Ultra with PurePlus Technology is the only motorcycle engine oil in the market that is made from natural gas. It is a result of our long involvement in motorsport that has enabled us to transfer cutting-edge lubrication technology developed for race tracks to products for everyday use on the road,” he said.

Shell’s Technical Partnership with Ducati which started in 1999 with the World Superbike Championship, was extended to include the MotoGP championship in 2003.

In 2014, Shell Advance signed a three-year deal to become the title sponsor of the Asia Talent Cup.

Shell has also renewed its title sponsorship of the Malaysia Motorcycle Grand Prix, having reached an agreement with Dorna Sports, the MotoGP rights holder, to support the FIM MotoGP World Championship and the Sepang International Circuit’s hosting of the Malaysia Motorcycle Grand Prix for the 2015 and 2016 championship seasons.

“We are proud that five young Malaysians – Adam Norrodin, Azroy Anuar, Fakhrusy Rostam, Helmi Azman and Shafiq Rasol -- are competing in this season’s SAATC,” said Azman.

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