TAG Heuer launches 'Nismo' watch

By CARSIFU | 20 August 2015


SHAH ALAM: TAG Heuer has launched the TAG Heuer Carrera “NISMO" Calibre 16 Day-Date Chronograph Special Edition today at the newly opened Nissan Glenmarie 4S Centre here.

Priced at RM19,500 and aimed at the motorsport-inclined, the watch has a 43mm case and is black with charcoal grey and red bands on the dial. It is equipped with the famous calibre 16 movement, known for its reliability and robustness.
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The ceramic bezel is scratch-proof, with a tachometer for measuring average speed. The caseback is decorated with a Nissan NISMO decal. It comes with a soft touch matt alligator strap with red top-stitching and is water-resistant to 100m.

Three buyers of Nissan cars would each stand to win the watch this month in conjunction with the 58th Merdeka Celebration.

The watch was specially made to celebrate the return of Nissan to Le Mans racing after an absence of 16 years. This year, Nissan is entering the GT-R LM NISMO, which has a hybrid front wheel drive and a V6 3-litre twin turbo engine making more than 1,000hp.

In explaining the tie-up with Nissan Nismo, TAG Heuer CEO Jean-Claude Biver said both shared the spirit of innovation and audacity.

“Nissan Nismo is the perfect challenger, a pioneer when it comes to the technology in their cars, and also particularly in the way they communicate with young people using their massive social media presence. Just take a look at this car, it's powerful, different, and breaks the mould. It's the perfect embodiment of our #DontCrackUnderPressure campaign.”

Present to unveil the watch were TAG Heuer regional vice-president Amelia Sillard, Tan Chong Motor executive director Christopher Tan and Cortina Watch Malaysia managing director Tay Liam Khoon.

Guests were then invited to view the newly launched watch at the watch bar area and also participate in a RC Challenge with three sunglasses to be given away to three participants with the fastest lap times inside the new Nissan showroom, which opened just last week.

24 Heures du Mans 10-12/06/15


 

 

The object of desire: TAG Heuer Carrera “NISMO
The object of desire: TAG Heuer Carrera “NISMO" Calibre 16 Day-Date Chronograph Special Edition.
 
Tan (left), Sillard and Tay.
Tan (left), Sillard and Tay.
 
MC Joey G egging guests to take part in the RC game in the background as they stand to win a sunglass, sample of which he's wearing.
MC Joey G egging guests to take part in the RC game in the background as they stand to win a sunglass, sample of which he's wearing.


 

 

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