Volvo Cars LifePaint improves safety for cyclists

By CARSIFU | 23 October 2015


LONDON: Volvo Car UK is launching its highly successful Volvo Cars LifePaint - a reflective spray aimed at increasing the visibility and safety of cyclists on the road.

The unique reflective spray reacts to a car’s headlights, alerting drivers to the presence of cyclists in the dark.

The safety paint is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on.

Volvo Cars LifePaint is transparent and can be washed off.

It can be applied to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars.

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Volvo has secured a further partnership with the makers, Swedish start-up Albedo100 to distribute LifePaint.

The inspiration for the Volvo Cars LifePaint project came from Intellisafe – Volvo’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 which was introduced to the UK in June this year.

Intellisafe technology combines radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action.

This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night.

Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.

Nick Connor, Managing Director at Volvo Car UK, said: “Every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents.

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