The new XC60 will leave the factory 90 years to the month after the first-ever Volvo, the ÖV4, was rolled out on April 14, 1927, and sold a total of 275 vehicles in its lifetime.
Volvo’s original XC60 became a phenomenon, with climbing sales every year since it was introduced in 2008. Seven years after it was revealed, it became the bestselling premium mid-sized SUV in Europe, and in its ninth year it is still the best seller.
The current XC60 today represents around 30% of Volvo’s total global sales, and this month the number of original XC60s produced will surpass the one million mark.
“Volvo is very proud of its history. The past 90 years have been exciting, but the 10 years left until the 100-year anniversary may come to be more exciting as industry focus shifts to autonomous driving, electrification and connectivity,” said Volvo Cars chief executive Håkan Samuelsson.
“The new XC60 is in many ways the embodiment of these trends.”
The new XC60 is one of the safest cars ever made and offers the latest in safety technology, including the new Oncoming Lane Mitigation system, which uses Steer Assist to help mitigate head-on collisions.
Volvo’s semi-autonomous driver-assistance system, Pilot Assist, which takes care of the steering, acceleration and braking on well-marked roads up to 130kph, is available in the new XC60 as an option.
With the new XC60 now on the market and gradually becoming available for order on markets across the globe, Volvo is now bullish for another record year of sales in 2017.
