POWERFUL performance, good looks, state-of-the-art technology, plenty of safety features and proven reliability that is priced affordably – these are the reasons that contribute to the success of a passenger vehicle, and the best-selling premium SUV in Malaysia currently ticks all these boxes.
This SUV is none other than the Proton X70.
When it was first launched in December 2018, the X70 was received tremendously well.
So well in fact, that the SUV successfully set a Malaysia market record for most registrations by an SUV in its launch month.
Additionally, it was named Local Car of the Year, as well as Best Large-size SUV/Crossover (2-Row seating) by CarSifu during its Editors’ Choice Awards 2019.
We take a look at the reasons why the X70 deserves this popularity.
A Promise of Excellence
Proton has committed to not only upgrading existing service centres, but also ensuring that they are manned by friendly and knowledgeable staff who are capable of providing you with quality sales and after sales service by following a set of standard operating procedures.
This is done by implementing the Geely Global Customer Product Audit (GCPA).
With the GCPA, Proton and Geely are able to identify and rectify any possible issues related to design, parts quality and manufacturing aspects related to a vehicle even before it reaches the showroom.
Both Geely and Volvo have implemented the GCPA as part of its manufacturing process.
The result of the GCPA is clear in the X70 – an SUV that is of the highest quality and reliability.
This has been proven when nine units of the X70 embarked on an overland trip to China and back during the Malaysia-China Amazing Trip.
The trip was over 13,000km and took 33 days to complete; the owners of the X70s drove their SUVs over city roads, interstate highways, and even through hills, all without a single technical issue.
Upon their return, the owners of the X70s said that only regular maintenance was required at service centres along the route, further proving the reliability of this premium SUV.
To date, the X70 continues to be one of Proton's product stars.
Over 24,000 units were delivered, making it the cumulative sales leader for the overall SUV segment while also cementing its position as the best-selling premium and executive SUV.
The popularity of the X70 has also been vital in powering Proton to second place in Malaysia's automotive market.
In September, the Company garnered a 20.2% share of Total Industry Volume (TIV), the highest figure it has achieved in 66 months.
But ever wonder why the X70 so popular?
For starters, the core of the X70 – the Global Key User Interface (GKUI) is where it all begins.
Developed with a focus on intelligence and connectivity, the GKUI offers X70 owners to experience what a connected drive feels like.
The GKUI is able to connect to a 4G cellular network to download and display real-time data, such as the current weather and navigational data.
But what makes the GKUI impressive is the fact that it is able to understand voice prompts and perform numerous actions when it hears the now-iconic catchphrase “Hi Proton!”.
With this feature, X70 owners are able to wind their windows up or down, increase or decrease the volume, navigate to various locations, and more. Yes, you can also check the weather.
The Proton X70 is also not sluggish in the performance department.
This SUV is powered by a turbocharged 1.8L TGDi engine that is mated to a 6-speed automatic transmission to deliver smooth acceleration in the city, while still being able to achieve cruising speeds on highways with ease.
Complementing this powerful engine is a suspension system that was tuned by MIRA UK to provide a safe, comfortable and enhanced driving experience with minimal nise, vibration and harshness (NVH).
If you’re sitting in, or driving an X70, you can rest assured that you’re in one of the safest vehicles today.
It has a 5-star ASEAN NCAP rating, and further enhancing the level of safety is the Advanced Driver Assistance System
Thanks to ADAS, the X70 can automatically brake if it detects a possible frontal collision, automatically reduce speed to maintain a safe distance to the car in front when Adaptive Cruise Control (ACC) is enabled, and even monitor the car’s surroundings via the 360 degrees camera system.
Further adding to the overall safety of the X70 is the integrated Tyre Pressure Monitoring System, which constantly monitors the tyre pressure of the tyres in real-time and provides the driver with the information via the LCD meter combination.
All these features come packaged in a great-looking body that has a refined frontal design with an LCD meter combination, luxurious Nappa leather seats, power seats, and air purifier system, and a panoramic sunroof.
The X70 has changed the Malaysian SUV landscape.
Not only has this SUV uplifted the brand image of Proton, but it has also helped to renew public perception towards Proton.
And the partnership with Geely has only helped improve this as the latest automotive technology is now made available to Malaysian car buyers.