TOKYO: Toyota Motor Corp will continue to deliver on its philosophy of "Best in Town" to customers.
Chairman Akio Toyoda said the company could not make customers happy by just promoting the total number of vehicles.
"Becoming the best in town is what is most important," he said at Toyota Motor Asia's Media Day event, held on the sidelines of the Japan Mobility Show that will run from Oct 30 to Nov 9 at the Tokyo Big Sight.
This push is aligned with the company's corporate missions of enabling “Mobility for All” and “Carbon Neutrality.”
The Toyota Mobility Concept, incorporates the three concepts of Mobility 1.0 - to expand value of the car, Mobility 2.0 - to expand mobility access to new realms, and Mobility 3.0 - to integrate mobility with social systems like energy or traffic management.
Other Toyota Asia executives also announced the company's regional corporate strategy and provided further insights into its distinctive brand and contribution approach in the region.
Its strategy emphasises the delivery of the best products and services that meet each Asian market’s unique mobility needs and societal demands.
One example is the global vehicle platform termed IMV (Innovative International Multi-Purpose Vehicle), which was introduced in 2002 with the goal of creating a common platform to support different vehicles that meet diverse mobility needs of developing markets, thereby achieving economies of scale that enable affordability and access.
With a long-standing commitment to Asia, Toyota has also played a significant role in the region's automotive industry development, building a robust supplier ecosystem, ensuring employment, and contributing to human development.
The IMV series, was developed under the Toyoda's leadership undescored this commitment.
A new IMV series, which includes a battery electric vehicle (BEV) type, was also announced for launch in the near future.
Meanwhile, Toyota unveiled a diverse lineup of brands — Century, Lexus, GR, Toyota, and Daihatsu at Japan Mobility Show.
The company said the new vehicles were more than just a product showcase but a statement of purpose.
With nearly 10 million customers choosing Toyota each year, each brand has come to understand that "all" represents that every individual deserves the right mobility solution.
The company said it was about offering the right choice to customers and that "no one should be left behind."
Toyota also said it had never forgotten its history of Ever Better Cars.
One of the products that will be showcased at the Japan Mobility Show will be the Land Cruiser FJ, which will be produced in Thailand.
Toyota will provide new value in the form of "Freedom & Joy" that come from enjoying the Land Cruiser while retaining the reliability, durability, and off-road performance.
The mobility show also displayed Toyota's Multi-Pathway approach to Carbon Neutrality, which focuses on providing customers with a choice of sustainable solutions.
This strategy includes a full array of powertrains, from flex-fuel hybrids in South America, to small hybrids in Asia and new fuel cell sedans in Japan.
Aside from the introduction of bio-fuel trials for the Global South, Toyota is also committed to hydrogen initiatives with hydrogen refueling station demonstrations in Asia.
In the next three years, the Toyota brand aims to introduce more than 10 additional (electrified) xEV models in Asia which is in line with its “30 by 30 mission” where it aims to sell 30% of xEV across Asean by 2030.
Toyota Motor Corp Asia Region CEO Masahiko Maeda said achieving Mobility for All and Carbon Neutrality required more than one solution of vehicles, energy and data.
"We believe the future of mobility is ours to create—through collaboration, shared purpose, and collective action," he said.
