2016 Geneva Motor Show: Ford Kuga

By CARSIFU | 1 March 2016


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GENEVA: Ford Motor Company today revealed the new Kuga – offering customers a more technologically advanced, refined and sportier redesign of one of Europe’s favourite sport utility vehicles – for the first time at a European motor show.

The new Kuga was first shown at the Barcelona Mobile World Congress  in February.

The sophisticated new Kuga will offer technologies and updates to make driving simpler, safer, more enjoyable and more affordable.

These include Ford’s new SYNC 3 communications and entertainment system, innovative driver assistance technologies, an ergonomic and comfortable interior and a new 120PS 1.5-litre TDCi diesel engine.

The new Kuga also will offer Ford’s Perpendicular Parking technology that helps drivers park hands-free in spaces alongside other cars; an enhanced version of the Active City Stop collision avoidance system; and Ford’s Adaptive Front Lighting System for optimised visibility in low light. Further sophisticated technologies include Hands-Free Liftgate and Ford Intelligent All Wheel Drive.

“The new Kuga offers cutting-edge new features and technologies that will help drivers stay connected, comfortable, safe and stylish on the road,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “The sophisticated redesign has given Kuga a fresh and modern feel, while SYNC 3 enables drivers to communicate with their vehicle and connected devices in seamless ways that would have seemed impossible just a few years ago.”

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Ford is launching the new Kuga and the larger Edge SUV this year, after introducing an updated EcoSport last year. Ford is bolstering its SUV line-up just as it has been predicted by industry sales analyst IHS that sales in the SUV segment are poised to increase to 27% of all vehicle sales in Europe by 2020.

New Kuga and the Edge are among five all-new or redesigned Ford vehicles that will compete in the SUV and crossover space in the next three years.

“Ford is delivering a European SUV line-up that offers the stylish design, car-like dynamics, and sophisticated technologies that consumers desire,” Bakaj said. “Demand for SUVs is stronger than ever, and Ford is expanding its range to offer everything from rugged models with true go-anywhere ability to sporty models designed to suit urban lifestyles.”

Also debuting in Geneva is a concept version of a forthcoming Ford Kuga Vignale, offering an insight into the future of Ford luxury SUVs in Europe and featuring unique, upscale design and specification. With the Ford Kuga Vignale, high-specification Kuga Titanium and a sporty Kuga model, Ford will offer its broadest ever Kuga line-up.

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