MyTukar gets new CEO

By CARSIFU | 23 July 2021


KUALA LUMPUR: Digital used car platform myTukar has a new chief executive officer (CEO).

Jeffrey Ong succeeds former CEO Fong Hon Sum, who became myTukar chairman in June 2021.

Ong has been tasked to grow the business further through the introduction of an Asean pass programme, AI-driven lending metric systems, and expansion into the Asean region.

“We want to change the way that used cars are being perceived by customers moving forward. We want them to be seen for what they truly are - reliable and  a more affordable alternative that match the current economic appetite of the region’s populace," said Ong.

“Ultimately, we hope to establish a standard of trust that will inspire customers to more readily opt for used cars when looking to buy a vehicle.”

 

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