The BMW 330e M Sport. The 3 Series range has always been BMW's bestseller.
CYBERJAYA: Over half of BMW Group Malaysia's sales in 2018 were electrified cars, dominated by the 330e M Sport. which contributed to a total of 14,338 vehicles the brand sold locally.
BMW total volume sales was 1,259 units more than Mercedes-Benz Malaysia's last year.
The achievement marked a segment leading growth of 13% as compared to 2017 (12,681) and is BMW's eighth consecutive year of record sales. The total figure comprises sales of BMW, MINI and BMW Motorrad motorcycles.
In 2018, the BMW brand saw 12,008 new owners in Malaysia, charting a growth of over 13% compared to 2017 (10,618). This was led by a delivery of 3,363 units of the 3 Series, of which 2,149 were made up of the 330e M Sport. The X5 xDrive40e was also a key contributor to BMW’s performance with over 2,900 units delivered. A total of 2,761 units of the 5 Series were delivered to new owners, of which 64% are owners of the 5 Series Hybrid (1,769).
The MINI Countryman Plug-In Hybrid.
MINI also recorded a double-digit growth of over 18%,having delivered 1,200 vehicles last year, as compared to the previous year (1,011). In 2018, over 90 MINI Countryman Plug-In Hybrid vehicles were delivered since its introduction in April.
BMW Group Malaysia also recorded its best performance for its electrified vehicles in 2018. Of the total cars delivered, 57% comprised electrified BMW and MINI (7,532).
The strong performance locally contributed to the BMW Group’s success of achieving the target delivery of 140,000 electrified vehicles, with 142,617 (+38%) electrified BMW and MINI vehicles delivered worldwide last year.
BMW Motorrad saw 1,130 new owners in 2018, which recorded a growth of over 7% compared to 2017 (1,052). The key contributor to the growth was the BMW Motorrad R 1200 GS Adventure which has over 300 new owners.
The R 1200 GS Adventure in Rallye Style.
BMW Group Malaysia managing director Harald Hoelzl said the company had achieved numerous milestones in 2018.
They included the rollout of 12 BMW and MINI cars, expansion of its electric charging stations to four states and the unveiling of two concept cars that were also notable for making their regional debuts.
On the 2019 outlook, Hoelzl said "it will be another exciting year for the BMW Group in Malaysia with a strong portfolio of products to be introduced here, mirroring the biggest model offensive for the company worldwide."
