As name suggests, DS 7 Crossback Louvre targets art lovers

By CARSIFU | 23 January 2021

LONDON: DS Automobiles has just revealed its new DS 7 Crossback Louvre in Britain, some four months after its world premiere.

It's a limited-edition model created in collaboration with Le Louvre museum in Paris and should appeal to art lovers.

This UK-spec limited edition features unique design enhancements and the ability to access over 180 significant works of art through its 12-inch infotainment screen.

Since its inception in 2015, DS Automobiles has been a patron of Le Louvre museum, which has been a fixture of French culture since 1793.

Housing more than 35,000 works of art, including Leonardo da Vinci’s famous Mona Lisa, the museum shares with DS Automobiles its values of quality, expertise and French luxury savoir-faire that continue to place Paris in the spotlight on the world stage.


This shared love of art and culture is taken to its natural conclusion in the elegant DS 7 Crossback Louvre in which DS Automobiles’ ‘art of travel’ becomes ‘art in travel’.

Thanks to the unique ‘A Day at the Louvre’ feature, occupants can discover some of Le Louvre museum’s most beautiful and important works of art. Using its high-definition 12-inch central infotainment touchscreen as a canvas, DS 7 Crossback Louvre has access to 182 paintings, portraits and sculptures from the museum’s world class collection.

Using either a search engine function or by allowing the system to suggest a new piece each day, DS 7 Crossback Louvre introduces owners to important works from every collection and gallery that have been specially selected by teams from both Le Louvre museum and DS Automobiles.

Among the inspiring works available are the portrait of the Mona Lisa by Leonardo da Vinci, The Wedding at Cana by Véronèse and The Winged Victory of Samothrace. Each piece is brought to life by an accompanying four-minute podcast that reveals its history and secrets.

The DS 7 Crossback Louvre is available in three colours: Ink Blue, Perla Nera Black and Platinum Grey.

The model’s exterior features exclusive Louvre badging on the bonnet, front wings and tailgate that reflects the iconic shape of the Leoh Ming Pei-designed Louvre Pyramid. The same shape is repeated in the door mirror housings, where the signature Pyramid pattern has been created by DS Automobiles artisans using cutting edge laser etching techniques.


Gloss black trim is used on the DS wings that surround the front grille, window surrounds and roof bars, plus it frames the LED tail lamps. There is also a unique ALEXANDRIA design for the 20-inch diamond cut alloy wheels.

The luxurious interior is enhanced by numerous design details, such as the pyramid shaped stainless steel air vent controllers that were created using cutting edge 3D imaging. The pyramid theme features again on the dashboard and is also embossed in the Nappa leather covering of the lidded centre console storage compartment.

Tech features include the camera controlled DS ACTIVE SCAN SUSPENSION and the DS CONNECTED PILOT level 2 autonomous driving system.

The DS 7 Crossback Louvre is available with a PureTech 225 petrol engine, combined with 8-speed automatic transmission and delivering a turbo charged 225PS.

Every customer who buys a DS7 Crossback Louvre will receive a “Friends of the Louvre” card that allows unlimited admission for one year to the Louvre museum’s permanent collections and temporary exhibitions, alongside the musée national Eugène-Delacroix.

Priority access to the Louvre museum is also offered through the passage Richelieu, with one free entry for a companion, plus free entry to the Gallery of Time at the Louvre Lens and the Louvre Abu Dhabi and other offers in more than a hundred other museums for a year.

Brits will have to cough up £46,530 (RM258,000) for the limited edition DS7 Crossback.