LONDON: With the global unveil of the company’s first SUV set for Nov 20 in Beijing, the luxury British marque has today released the first image showcasing the finely crafted cabin of the Aston Martin DBX.
Order-taking starts on the same day.
The landmark model’s recommended retail price has been confirmed at £158,000 (RM843,000) in the UK, €193,500 (RM888,000) in Germany, 22,995,000 yen (RM873,000) in Japan and US$189,900 (RM786,000) in the US.
Combining the results of intensive customer research and Aston Martin’s expertise in hand-crafted interiors, DBX has been designed inside out to ensure owners feel instantly at home from the moment they enter the spacious cabin.
Matching class-leading materials with carefully considered ergonomics, DBX has been created to meet the needs of the 99th percentile male to the 5th percentile female; an incredibly broad set of requirements.
The decision to use a bespoke chassis allowed Aston Martin’s design team – led by Executive Vice President & Chief Creative Officer, Marek Reichman – to tailor the interior space to the needs of DBX’s customers. The length between the wheels allowed the design team to optimise cabin space while maintaining a sleek, low roofline.
READ MORE: China key market for Aston DBX
Over six months were spent solely focused on defining the position of the driver within the vehicle, with enough movement in the driver’s seat and steering column to allow clear visibility of all controls, screens and through windows. Crucially, the seating position also delivers a clear view of the bonnet to give confidence when in tight proximity to other cars.
Superior visibility is key to an SUV when inspiring driving confidence and DBX fulfils this demand with an enhanced feeling of sitting within the car, bringing a greater sense of safety and a familiar Aston Martin sporting feel.
DBX offers a cabin that gives the driver an instant and relaxed confidence, yet offers the promise of dynamic performance to reward the most discerning driver.
While the driver has been placed at the forefront of DBX’s interior philosophy, key details throughout have been considered to ensure the model delivers on all elements of the design team’s initial brief.
The dashboard accentuates the feeling of space and luxury in DBX. Each button and dial has been carefully positioned following extensive testing from external counsel, including the brand’s Female Advisory Board and multiple customer clinics with HNWIs of mixed demographic, ensuring the cabin develops a feeling of instant familiarity.
Into this broad sweep of dash-board the new TFT screens are integrated, so that, despite their size, the technology is not expected to interrupt the overall flow of the interior design.
Cabin storage, a necessity in an SUV, can also be difficult to incorporate harmoniously, but in DBX, Aston Martin’s designers have managed to create one of the interior’s standout features - a bridged centre console - creating a floating aesthetic that offers storage space below for larger items such as a handbag or large 1.5-litre water bottles. This feature keeps valuables close to hand while not occupying the passenger seat and away from dirt on the car’s floor mats.
The rear passengers were central to the design process. The design team wanted an inclusive feeling for those in the rear of the car, but without the sense that the rear occupants were leaning over those in the front of the vehicle, which can sometimes be the result of so-called "stadium" seating arrangements.
The needs of children were also considered extensively and, in a new exercise for Aston Martin, a group of children were invited to share their experience of ingress and egress and sitting in an ergonomic assessment model at the company’s design studio.
Aston Martin said the result of all this research and development has ensured class-leading front and rear legroom and a feeling of airiness, thanks to the full-length panoramic glass roof and expansive side windows.
Sports car packaging methodologies and technical solutions have factored in. The approaches learned through extensive experience of making space efficient sports car interiors means there is more knee and foot space for rear passengers than is typically found in rival SUVs, said Aston Martin.