Aston Martin to expand model range for export markets

By CARSIFU | 30 March 2015


LONDON: Aston Martin has announced it will widen its product offering for markets outside of Europe.

Aston Martin will start work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East.

The British government has committed support of up to £6.9 million, conditional on investments in new products from Aston Martin.

"Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan," said Aston Martin CEO Dr Andy Palmer on Sunday.

"Having this support from the Government to help execute the plan is a meaningful vote of confidence in the future of the company.”

Keywords