Aston Martin's ice-driving course spreads to Japan

By CARSIFU | 20 November 2017

TOKYO: Aston Martin is introducing its ice-driving programme in Japan from next year.

Running from Feb 8-12, participants will have the chance to test their driving skills on sub-zero snow and ice surfaces in Hokkaido, with expert guidance from professional driving instructors.

They will experience first-hand the sporty handling of a variety of models such as the flagship Vanquish S and the DB11 Volante.


Paying customers will also be hosted at luxurious accommodation in the east of Hokkaido, with private open-air onsen (hotspring) baths as well as the choice of either traditional Japanese or Western style beds.

Places are limited, so it's on a first-come-first-served basis. Aston Martin did not indicate the 2018 pricing in its press release. As an indicator, the same event held in New Zealand in August went for around US$6,500 (around RM27,000) per driver.

The programme is also run in Europe and the United States.

"Our 'Hokkaido On Ice' programme places guests at the heart of one of the most stunning locations in the world, and behind the wheel of equally beautiful cars," said Aston Martin Asia Pacific president Patrik Nilsson.

"We strive to create unforgettable experiences through our 'Art of Living' programme, and Hokkaido On Ice is perhaps the ultimate illustration of this.”

READ MORE: No Astons here but CarSifu did drive Audi on ice in Finland