PETALING JAYA: To mark the 70th anniversary of the company in Ingolstadt, Audi is presenting insights into the history of the four rings.
Audi has been building cars at the Ingolstadt site for 70 years. The heart of the Group beats in this Bavarian city on the Danube: Ingolstadt is where AUDI AG has its headquarters and operates its largest production site worldwide.
Three special exhibitions entitled “Audi in Ingolstadt: Yesterday – Today – Tomorrow” were opened simultaneously today in the Audi Forum by Albert Mayer, plant manager at the Ingolstadt site, and Thomas Frank, Managing Director of Auto Union GmbH.
The highlight is the extraordinary temporary exhibition “W49” in the Audi museum mobile, which lasts until the end of February 2020.
Two additional exhibitions are open to Audi employees and all interested members of the public until Sept 21, 2019.
“W49 – New Start in Ingolstadt” temporary exhibition at Audi museum mobile:
September 3, 1949, marks an important date in the history of AUDI AG. With the “W49” exhibit, Audi takes a very special look back on the connection between the company and the city.
“49” stands for the year it all began. The "W" originally meant "West" and distinguished the first motorcycle built in Ingolstadt from those built in the “East.”
The new temporary exhibition shows the company's first ten years in Ingolstadt from 1949 to 1959 – and quite deliberately in a double sense: The images allow the visitor to change perspective, offering a view through “Audi glasses” as well as from the viewpoint of the city.
Audi is exhibiting the first products of the newly founded Auto Union GmbH, including the DKW Schnelllaster and the DKW RT 125 W motorcycle, as well as other important models from the early automotive production.
The exhibition also examines the underlying conditions in the company's new home, from the political restart with a young democracy and the refugees of the day to daily life and the reconstruction in Ingolstadt.
Audi is positioning itself for the future. In a pavilion in the Audi Piazza, the company is presenting a preview of future investments in the Ingolstadt location. Among other things, the new “Ingolstadt Audi” train stop and the IN-Campus are being presented.
IN-Campus GmbH, a joint venture of AUDI AG and the city of Ingolstadt, is refurbishing the site of a former oil refinery for the project and converting it into a technology park – transforming it from a refinery site to a cutting-edge technology center.
