SEATTLE: Audi offered a first-of-its-kind test drive for shoppers at Amazon Go’s original checkout-free store location here.
True to the checkout-free experience, customers were given the opportunity to pick up a “key box” from inside Amazon Go and simply walk out of the store to get into a new Audi A6 for a test drive.
Unlike a typical test drive, the Audi drive took shoppers on mini adventures, ranging from professional photo shoots to personal concerts. Several lucky customers won longer test drives incorporating activities like a cheese-making class and helicopter experience.
Once the 30-minute Audi test drive was complete, customers were surprised with the option to enter a sweepstakes to win an extravagant multi-day experience to Munich.
The experience, called “Test Drive to the Unknown,” is Audi’s way of offering digital-first services and solutions that attempts to engage customers across a connected ecosystem of Audi devices.
“It’s a sneak peek into an exciting and evolving business model for Audi that has the potential to deliver more connected and convenient methods of engagement to meet the demands of consumers in the digital age,” said Audi of America marketing vice-president Loren Angelo.
The A6 delivers the latest in technologies. Featuring the brand’s all-new MMI touch response system, the smartphone-like display and operating system enables fast access to functions and a high degree of personalisation.
The A6 offers an extensive suite of connectivity solutions for added convenience and personalisation such as MMI navigation plus, which includes an intelligent route guidance function and car-to-X services such as traffic light information.
