Axia powers Perodua sales

By THE STAR | 13 July 2015

KUALA LUMPUR: Perodua car sales rose 14.8% year-on-year to 108,500 vehicles in the first half of 2015, mainly due to strong demand for the Axia compact car.

The Axia contributed nearly half of Perodua sales, followed by the Myvi and Alza.

“We estimate our market share is 33.8% for the first six months of the year, based on forecast total industry volume of 321,400 vehicles,” said Perodua president and chief executive officer Datuk Aminar Rashid Salleh at a media briefing.

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Since the Axia’s launch in September last year, Perodua has received 134,000 orders for the Axia and delivered 83,700 units.

Aminar also said there are plans to export the Axia to Mauritius, Sri Lanka and Fiji this year.

On the company’s outlook for the second half, Aminar said he expected demand for vehicles to be softer post the goods and services tax implementation.

“But we are cautiously optimistic of hitting our 208,000 sales target this year, on the back of strong demand for the Axia,” he pointed out.

On after-sales, Perodua’s service revenue rose 7.6% year-on-year in the first half of 2015 to RM292.6mil.

However, parts revenue dropped 2.7% year-on-year to RM120.3mil due to internal supply issues.