Perodua expects even better sales in 2016

By BERNAMA | 20 January 2016


KUALA LUMPUR: Perodua achieved a milestone in 2015 with over 213,300 vehicles sold, backed by the strong demand for its Axia, Myvi and Alza models.

In a statement on Tuesday, Perodua said it aimed to sell 216,000 sales in 2016.

Its president, Datuk Aminar Rashid Salleh, said consumers had decided to buy a more affordable alternative such as the Axia, which accounted for 99,700 units, or 46.7 per cent, of Perodua's entire sales for 2015.

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"Based on our estimation of the total industry volume of 667,000 in 2015, we believe that our market share is around 32 per cent and we would be able to maintain that (market share) level of 32 per cent this year with a sales target of 216,000," he said.

Aminar said Perodua expected the demand momentum for its models to grow this year driven by strong sales and marketing efforts as well as further improving its customer experience through all its sales and service network.

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