JEDDAH: Briggs Automotive Company (BAC) is showcasing at this weekend’s F1 race in Saudi Arabia the first-ever Mono R to be tailored, created and delivered direct to a customer in the country.

By being part of the prestigious motorsport event here, which is expected to be viewed by millions of people around the world, BAC is further demonstrating the global growth and potential of its brand.

The Liverpool, UK-based company has embarked on an ambitious expansion strategy that includes a rapid scale-up in key markets, including the Middle East.

A partnership with a leading luxury automotive dealership group in Saudi Arabia is imminent. This partnership will be followed by similar announcements in other key international markets in Asia and North America and within the next quarter.

At present, BAC operates in 46 territories.



Demand for the Mono R, a lightweight and performance-defining machine created to be the standard bearer for pure driving enjoyment and pleasure, continues to soar thanks to its unique design, engineering and technology attributes.

This includes several world-firsts, such as the pioneering addition of graphene in its bodywork.

Saudi Arabia’s first Mono R has been tailored to customer details, featuring a dramatic smoked carbon fibre bodywork that was crafted by BAC’s design and engineering teams.

In addition to the smoked carbon fibre body, the Mono R at the F1 race in Saudi Arabia also incorporates subtle metallic gold highlights, a delicate design element that extends to its carbon hybrid wheels, which remain the lightest 17-inch wheels in the world.



At the Jeddah Corniche Circuit, the first Saudi Arabian Mono R will take centre stage at the F1 Paddock Club.

Speaking at the event in Jeddah, BAC co-founder and director of product development, Neill Briggs, said: "We're thrilled to be part of the Formula 1 scene. The ‘sport of driving’ is one of the core guiding principles that helped us establish BAC in 2009.

"Much like the F1 cars at this very race, the Mono R is a piece of precision engineering focused on forging a three-way connection between driver, machine and the road – or in F1’s case, track – ahead," said BAC co-founder and director of product development, Neill Briggs, said here.

"Truly fulfilling driving pleasure and enjoyment is what the Mono R has been created to do and we are delighted to deliver one such example to a customer in the Middle East.”

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