KUALA LUMPUR: Bentley Kuala Lumpur appoints Lab Group as its official local communications agency that will be handling all public relations (PR) and media communications duties, as well as media activations.
“Bentley is one of the most influential brands in the world. In Malaysia, we were looking for a partner who showcased in-depth understanding, not only about the brand, but what it truly meant to be a Bentley owner, as well as to engage with the emerging modern luxury segment," said Bentley Kuala Lumpur managing director Jerry Lee.
He added that the clear choice was Lab due to their abilities in providing valuable insights and having a comprehensive understanding of the luxury segment as well as the behaviour of discerning Bentley owners.
“With Lab Group’s expertise in localisation and identifying detailed communication and experience touch points, we are confident that they are able to shape extraordinary experiences for our current and future Bentley owners, and ultimately drive the brand to the next level,” said Bentley Kuala Lumpur marketing & communications manager Andrew Wong.
Lab is a boutique consulting group that provides a range of management consulting services with expertise in brand, strategy, activation, cinematics, digital, public relations, displays and properties.
