LONDON: Bentley is celebrating World Poetry Day today, working with five rising poets to produce unique works inspired by Bentley and what it stands for.
In commissioning contemporary poets and launching the poems via social media, Bentley hopes to provide a fresh cultural perspective, challenging preconceptions of poetry as traditional.
Bentley said it recognsises poetry as a unique art form. First adopted in 1999 by UNESCO, World Poetry Day was conceived as a moment to reflect on the power of language and to celebrate creativity.
In 2021, Bentley pledges its support for the creative medium which is seeing a revival through new and current channels such as social media, and through the resurgence of podcasts.
Each of the poets picked by Bentley, documented their work in a variety of mediums from hand-written notes, to voice recordings on their phones, digital typeface, photography and video.
Rhael Cape is an award-winning British poet and spoken word artist who has inspired readers with his candid coverage of mental health, emotional vulnerability and masculinity.
Charly Cox is a British writer known for her best-selling book ‘She Must Be Mad’, a coming-of-age poetry anthology she wrote in her teens and early 20s, and ‘Validate Me’, her latest book documenting her own experiences with social media addiction and mental health.
Shaquille-Aaron Keith is a well-known British-Trinidadian poet, illustrator, artist and YouTube star.
Irina Dubtsova is a 25-times award-winning Russian singer, poet and composer. Throughout her career, she has written lyrics for over 100 songs by various artists and has a passion for language and its power within music and the peforming arts.
Leticia Sala is a Spanish artist and writer living in Barcelona. Her first book ‘Scrolling After Sex’ features a compilation of stories, poems, drawings and photographs, and was published in 2018.
Each of the poets were given the keys to a Bentley model to experience the car. The writers each put together a work of poetry inspired by this experience, which they would share on their social channels today to brighten World Poetry Day for their audiences.