Best ever year for BMW global sales

By CARSIFU | 12 January 2015

MUNICH: The BMW Group delivered more than two million vehicles to customers in 2014, the company's fourth record year in a row.

Close to 2.12 million BMW, MINI and Rolls-Royce vehicles were sold, more than ever before in the Group's history (7.9% growth year-on-year).

"Our new models such as the BMW X4 and BMW 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the BMW i3 and BMW i8 shows our game-changing ‘born electric' strategy is on track," said Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing BMW.

Due to the success of the BMW i vehicles, their production continues to ramp up.

Harald Kruger, Member of the Board of Management of BMW AG responsible for Production said, "Our production lines in Leipzig are highly flexible and we have switched more production to the i8 to reduce customer waiting times to a better level. Meanwhile, more than 100 BMW i3's leave the plant each day. The BMW Group is the first automotive company to manufacture using significant quantities of carbon fibre in series production and the success of these cars speaks for itself."

However, MINI's annual sales dropped slightly by 1% year-on-year to 302,183 vehicles.

Rolls-Royce Motor Cars announced record sales results for a fifth consecutive year, with 4,063 units (11.9% sales growth year-on-year) sold globally during 2014, more than ever before in the brand's 111-year history.

Rolls-Royce sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales, while the Phantom remains the company's pinnacle product.