Designworks, a BMW Group Company, is a global creative consultancy offering services which foster innovation and business growth for companies worldwide.
Its clients include John Deere, Virgin Hyperloop One, Siemens, Corsair, HP, Microsoft, Embraer and Singapore Airlines.
The lightweight camper concept and virtual experience were designed by Designworks to showcase a new fabric innovation from The North Face called FutureLight which uses Nanospinning technology to create the world’s most advanced, breathable, waterproof material.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio director.
The FutureLight camper was inspired by the 2008 BMW Gina Light Visionary Model concept car.
Like the Gina Concept, the FutureLight Camper is made of a fabric outer shell, consisting of a flexible material stretched over an iconic geodesic dome to demonstrate the potential uses of FutureLight fabric beyond just apparel.
The revolutionary Nanospinning process used to create FutureLight, has allowed the The North Face designers to add air permeability into the membrane of a fabric for the first time.
The process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
The FutureLight Camper, is on display during the global consumer electronics tradeshow, by invite-only Jan 7 – Jan 11 in Las Vegas.
FutureLight will first become available to consumers in The North Face Fall 2019 product line.