MUNICH: The BMW Group has remained the most desirable car company in the world to work for, according to Universum, a European employer branding service.
This year marks the ninth consecutive year BMW has held the spot in the Trendence Young Professionals Barometer study organised by Universum.
The BMW Group has been ranked among the leaders for employer image in both national and international comparisons for years. The company earned top positions again this year in numerous studies measuring employers’ perceived attractiveness.
A majority of students in Germany rated the BMW Group among the top companies this year, earning it second place in the business category in the Trendence Graduate Barometer 2020.
The BMW Group also ranked fourth in the engineering category and sixth among young IT talents – making it the most attractive company in the automotive sector for IT graduates.
The BMW Group also moved up one place from last year in the current Trendence School Leaver Barometer and now ranks fourth.
In the global study conducted by Universum, the BMW Group took fourth place in the IT and engineering categories, directly behind Google, Microsoft and Apple.
The BMW Group is also the most attractive automotive manufacturer worldwide for business students – securing its leading position among global automotive manufacturers across all disciplines.
“Our goal is to recruit the best talents in a highly competitive market. The perception as an attractive employer, especially among young talents and students, is a decisive success factor for this," said Ilka Horstmeier, member of the Board of Management responsible for Human Resources, and Labour Relations Director at BMW AG.
"Our opportunities for training and development, the flexible job options and, above all, the chance to work in diverse teams on the sustainable and connected mobility of the future strengthens our position as an attractive employer.”
Universum was founded in 1988 in Stockholm, Sweden, by aspiring MBA student, Lars-Henrik Friis Molin, as a class project to better improve the communication between students and the companies that wanted to recruit them.
The results of the very first survey were enlightening enough to be published by national press and soon numerous employers reached out to inquire whether additional questions could be asked in future surveys.
This led to Universum being formed.
