KUALA LUMPUR: BMW Malaysia has introduced the BMW Elite M Card for owners of BMW M Performance cars.
This gives exclusive M-specific benefits such aslocal and regional M Track events at exclusive prices, as well as extra discounts for BMW Driver Training events and BMW lifestyle merchandise.
Also, cardholders will be given priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App.
BMW M owners will still have complete access to all the features previously enjoyed with their BMW Privileges Card that includes:
BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Program
BMW 2-Year / 24-Month Tyre Warranty Program for its Run Flat Tyre offering and services
BMW Roadside Assistance and Accident Hotline
The BMW Group Loyalty+ Mobile App - BMW White Card and BMW Excellence Club membership program
BMW Service Online
“Combining our passion for high performance and our priority to our customers, it is only apt to provide BMW M owners with M-specific ownership privileges as exceptional as their cars," said Harald Hoelzl, managing director of BMW Group Malaysia.