BMW Motorrad and Rever reach one million networked users

By CARSIFU | 5 September 2020


MUNICH: Quick, what app claims it has the world's largest online community for motorcyclists?

If you point to the Colorado-based app Rever, you would be right.

Today, four years later, Rever has passed the milestone of 1 million users with its mobile planning, tracking and sharing app for motorcycle enthusiasts around the world.

BMW Motorrad teamed up with the start-up in 2016 to build a worldwide community of motorcyclists around a new offering: the Rever app was to be used to plan exciting motorcycle tours, experience them together with like-minded people and share the experiences

More than 1.2 million journeys and a total distance of almost 200 million kilometres have been tracked. This involved around 50,000 BMW motorcycles, which completed almost 18 per cent of the tracked rides.

With the rapidly increasing number of users, the app is being optimised with new functions and greater content.

In addition to the BMW Motorrad Connectivity App, the Rever app also offers riders of older models and groups with different motorcycles a digitally enhanced riding experience.

With the app, users can create or join communities to participate in tours or determine the location of their friends on the map. It also offers innovative features such as "animated 3D flyover and exploration" that give motorcyclists an animated 3D overview of the rides they are following.

Premium memberships on Rever include additional features such as exclusive access to Butler Maps’ road recommendations, custom safety alerts and more. Recently, Rever has also opened up to car drivers who like to experience twisty routes.

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