BMW Motorrad roars up the charts

By RELAXNEWS | 8 July 2016


MUNICH: BMW Motorrad has set yet another half-year sales record, delivering some 80,000+ motorbikes and scooters to customers between January and June this year

The new record, 80,754 two-wheelers to be precise, is a 3% jump on last year's six-month total of 78,418, which itself was a new record.

"As of June 2016 we were able to set our fourth six-month record in succession," said Heiner Faust, BMW Motorrad Head of Sales and Marketing. "Based on this positive development we will now strive to achieve another sales record for the year as a whole."

The biggest jump in demand has been from European countries, most notably Spain, Italy and France.

As for what people are buying, the company's GS range Adventure bikes, are the biggest sellers. And with over 25,500 examples snapped up over the last six months, it means that BMW is still the world's most popular Adventure bike brand.

"In spite of a much tougher competitive environment, our two top-sellers, the R 1200 GS and GS Adventure, are asserting themselves very impressively on the market."

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