PETALING JAYA: BMW Group Financial Services Malaysia will donate RM100 to the BMW Safety 360° subsidy programme for every contract funded through its online financing platform – BMW Engage.
By spending only 15 minutes to submit their applications through BMW Engage, customers can indirectly contribute to this good cause via BMW Group Financial Services.
BMW Engage is said to be the first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia to provide customers the flexibility to apply and get pre-approval for their financing from the comfort of their home.
“Although the government has postponed the enforcement of the use of child restraint system (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance," said BMW Group Financial Services Malaysia managing director Tobias Eismann.
"However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360° and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group.”
As part of the BMW Safety 360° initiative, the subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation where 150 units of infant carrier car seats were made available at a subsidised price of RM100 each.
The initiative attracted over 25,000 registrations from parents in the B40 income group.
The second phase of the subsidy programme focused on equipping the remaining registrants from the first phase with a range of snskidz child safety seats for newborns to children of up to 36kg.
The programme was further supported by Shopee as the Exclusive E-Commerce Partner, alongside baby and children goods brands - KU.KU Duckbill and Otomo, educational toys and games distributor - Mideer, food storage sealing solutions provider - Ankou, and car performance parts and accessories provider – Kakimotor.
Each of the snskidz child safety seats are made available with a RM50 subsidy, on top of a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme.
Recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at this dedicated microsite.
