BMW partners US start-up Rever to build global community of bikers

By CARSIFU | 18 July 2016


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MUNICH: BMW Motorrad has teamed up with a US technology start-up to build a global community of motorcyclists.

It announced today a partnership with Rever to create a motorcycle-specific environment to enable motorcyclists to share their passions, experiences and ideas.

Rever connects a global community of motorcycle enthusiasts through the free Rever app and website to discover the best places to ride, track activities and navigate and share motorcycling experiences. Premium memberships on Rever include additional features such as exclusive access to Butler Maps’ road recommendations, custom safety alerts and more. Rever is based in Eagle, Colorado and was founded in 2015 by motorcycle industry and technology veterans.

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Since launching in 2015, Rever users have tracked millions of miles on motorcycle rides in 119 countries around the world. The free Rever app, available for iOS and Android, works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track rides and share riding experiences across social media platforms. This enables
BMW Motorrad to digitally expand its riding experience offerings directly in touch with its target group.

“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” said Heiner Faust, Vice President Sales and Marketing of BMW Motorrad. “Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever.”

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